CHERRiSH Appoints Beverage Industry Veteran Jacob Julian to Lead Business Development

Beverage industry veteran brings nearly 15 years of sales and commercial experience as CHERRiSH expands its retail and athletic presence

BELLEVUE, Wash., Sept. 15, 2026 (GLOBE NEWSWIRE) -- CHERRiSH today announced that Jacob Julian has been named Director of Business Development. Julian brings nearly 15 years of beverage industry experience, most recently as Vice President of Sales at Calypso Lemonade, where he led the company’s largest region and grew annual revenue from $10 million to $46 million while improving profitability. 

In his new role, Julian will lead business development for CHERRiSH, with a focus on expanding distribution, developing new customer relationships and building partnerships across retail, sports and other growth channels. 

“We believe CHERRiSH has a significant opportunity to grow from where we are today, and bringing Jacob onto the team is an important part of how we intend to capture it,” said Daniel Haggart, CEO of CHERRiSH. “Jacob has worked with some of the largest retailers in the country and has demonstrated an ability to translate those relationships into sustained commercial growth. He brings the experience, industry perspective and operating discipline we need as we build CHERRiSH into a larger, more broadly recognized brand.” 

Prior to Calypso, Julian served as National Sales Manager at Cheribundi, where he managed business with Walmart, Albertsons/Safeway and Kroger and helped launch Cheribundi’s 100% Tart Cherry Juice with its first national account. He began his beverage career with Coca-Cola in Austin, Texas, and later held sales and marketing roles with Hard Rock Energy Drink. 

“Daniel and the team have built an incredible product in a category that I believe is still significantly underutilized,” said Julian. “Athletes are constantly looking for ways to recover better, support their nutrition and improve their sleep, and tart cherry can play a role across all three. I see a real opportunity for CHERRiSH to fill a missing piece in the athlete recovery market. I want CHERRiSH to become a brand that student-athletes and professional athletes across the country know, trust and rely on.” 

Throughout his career, Julian has worked across sales, business development and national accounts, with experience spanning both established beverage companies and emerging brands. He earned a degree in Business Management from Arizona State University, graduating cum laude. 

CHERRiSH was created after its founders discovered the potential of tart cherry juice as a natural recovery beverage for active consumers. Today, the brand combines U.S.-grown Montmorency tart cherries with sweet Bing cherries and offers the CHERRiSH Pouch, a portable format made with the equivalent of 65 cherries. 

For more information, please visit https://cherrish.com/ 

About CHERRiSH 

CHERRiSH is an all-natural functional beverage made with U.S.-grown Montmorency tart cherries and sweet Bing cherries. Founded by food industry veterans and fitness enthusiasts, the brand offers ready-to-drink and portable pouch formats for active, health-conscious consumers.  

Courtney Moed  
Hot Paper Lantern
Cherrish@hotpaperlantern.com